Identity & Packaging Design
Concept and design a new brand of beverage packaging. Create a new brand of bottled soda pop, flavored water, juice, or tea, wine, beer, etc. Create a new name, a new brand personality, new bottle labels and new carton graphics.
Why rawr? There’s something about rawr, all natural fizzy fruit juice, that is different from the rest. You’ll love rawr, because it has the bold taste and nutritional value of a fruit juice, with the carbonated refreshment of soda. With a variety of delectable flavors from strawberry to green apple, you are sure to find the right one for you! You're happy for its delicious taste and mom is happy for it’s benefits! So what are you waiting for? Skip the rest and rawr!
(This project was undergraduate coursework at the University of Minnesota.)