Identity, Packaging Design, Web Design
Create a new brand identity for a known product, service or brand.
The new Sriracha Hot Sauce promotes an exciting and appetizing eating experience by providing a versatile and delicious product to those who want some spice in their life. While honoring the existing brand equity, the redesign was centered upon making Sriracha feel zesty, fresh, American-made, and versatile. The many deliverables ranged from a new logo and visual system to an iPhone app designed to encourage use of Sriracha on different foods.
(This project was undergraduate coursework at the University of Minnesota)