Identity & Print Design
Generations Health Care Initiatives needed a media outreach plan to raise awareness of the MNSure rollout in the Twin Ports area. Flint Group collaborated closely with GHCI staff to develop a strategic approach that would reassure community members in our region, reach individuals who need to enroll, and encourage those individuals to take action. A rackcard was developed to spread the word as well as a an identity for the initiative. Done at Flint Group.
When well-known Fargo news anchor Stephanie Goetz lost her brother to suicide several years ago, she felt compelled to help others prevent it from happening to their families. Years later, Stephanie formed The Stephanie Goetz Mental Wellness Initiative in honor of her brother and to raise money to get triage wellness therapists in schools throughout the Fargo-Moorhead region.“Imagine Thriving,” a longstanding mantra to Stephanie Goetz, symbolized the idea that young people suffering from mental illness could surely overcome adversity and once again thrive. Using the mantra, I collaborated with the creative team of Flint Group to create a logo (mine was not chosen), and to design a website landing page, imaginethriving.org to address the needs of Stephanie’s foundation. Done at Flint Group with Ken Zakovich (creative director).