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Identity & Web Design
The Housing and Redevelopment Authority of Duluth (HRA) came to Flint Group with an innovative solution to the city’s housing challenges. Their plan was to provide financial incentives for new home construction and owner-occupied rental improvements in core neighborhoods. HRA needed a name and unique identity for the program to communicate its goals and generate excitement. The creative team came back with the name Build Up Duluth, which embodied the literal and figurative work of the initiative. With bold geometric shapes and a contemporary color palette, the logo was designed to appeal to professionals who want to live or work near downtown. A website – buildupduluth.com – was created with program information and clear calls to action, along with custom stationary. Done at Flint Group with Alan Josephson (art director).